{"id":679,"date":"2019-08-15T08:08:53","date_gmt":"2019-08-15T06:08:53","guid":{"rendered":"http:\/\/trashou.com\/?page_id=679"},"modified":"2025-08-26T09:25:45","modified_gmt":"2025-08-26T07:25:45","slug":"community-manager","status":"publish","type":"page","link":"https:\/\/trashou.com\/index.php\/competences\/community-manager\/","title":{"rendered":"Comp\u00e9tences : Community manager"},"content":{"rendered":"<div id=\"pl-gb679-6a1b53f83c1d8\"  class=\"panel-layout\" ><div id=\"pg-gb679-6a1b53f83c1d8-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb679-6a1b53f83c1d8-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb679-6a1b53f83c1d8-0-0-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"0\" ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"700\" src=\"https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700.jpg\" class=\"image wp-image-1000  attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700.jpg 1920w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700-300x109.jpg 300w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700-768x280.jpg 768w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700-1024x373.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><div id=\"pg-gb679-6a1b53f83c1d8-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb679-6a1b53f83c1d8-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb679-6a1b53f83c1d8-1-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"pl-w5d835fa486dd3\"  class=\"panel-layout\" ><div id=\"pg-w5d835fa486dd3-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w5d835fa486dd3-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w5d835fa486dd3-0-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"0\" >\t\t\t<div class=\"textwidget\"><p>Le web \u00e9volue constamment. <strong>Suite logique du r\u00e9f\u00e9rencement<\/strong>, la <strong>gestion de communaut\u00e9<\/strong> sert \u00e0 vous faire conna\u00eetre. Par le biais de <strong>buzz<\/strong>, d&rsquo;<strong>offres exclusives<\/strong> et sp\u00e9cifiques \u00e0 un r\u00e9seau, il permet de <strong>drainer un trafic suppl\u00e9mentaire<\/strong> vers votre site et donc, de <strong>g\u00e9n\u00e9rer des ventes<\/strong>.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pg-w5d835fa486dd3-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w5d835fa486dd3-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w5d835fa486dd3-1-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" >\t\t\t<div class=\"textwidget\"><p>Aujourd&rsquo;hui, <strong>Facebook<\/strong>, <strong>Twitter<\/strong>, <strong>YouTube<\/strong> forment le trio de t\u00eate des endroits o\u00f9 il faut \u00eatre. Mais il y avait avant les <strong>r\u00e9seaux sociaux<\/strong>, tous les <strong>forums<\/strong> et <strong>newsgroupes<\/strong>, avec leurs sp\u00e9cificit\u00e9s et leurs <strong>th\u00e9matiques pr\u00e9cises<\/strong> qui permettaient de se faire conna\u00eetre et de cr\u00e9er une <strong>communaut\u00e9<\/strong> autour d&rsquo;un bien, d&rsquo;un service ou d&rsquo;un loisir.<\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-w5d835fa486dd3-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w5d835fa486dd3-1-1-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"2\" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/trashou.com\/wp-content\/uploads\/2019\/08\/birds-phone-1390289-638x311-150x150.jpg\" class=\"image wp-image-680  attachment-thumbnail size-thumbnail\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/trashou.com\/wp-content\/uploads\/2019\/08\/birds-phone-1390289-638x311-150x150.jpg 150w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/08\/birds-phone-1390289-638x311-300x300.jpg 300w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/08\/birds-phone-1390289-638x311-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><div id=\"pg-w5d835fa486dd3-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w5d835fa486dd3-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w5d835fa486dd3-2-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"3\" >\t\t\t<div class=\"textwidget\"><p><strong>Augmenter son trafic passe aussi <\/strong>par des <strong>\u00e9changes de liens<\/strong> avec des <strong>sites amis<\/strong>, <strong>partenaires<\/strong> ou autres afin de recruter de nouveaux internautes, toujours plus int\u00e9ress\u00e9s par le discours des sites qu&rsquo;ils suivent.<\/p>\n<p>Avec le recul, <strong>je pratique ce nouveau m\u00e9tier depuis longtemps<\/strong> ! Il porte dor\u00e9navant un nom, celui de <em><strong>community manager<\/strong><\/em>.<\/p>\n<\/div>\n\t\t<\/div><div id=\"panel-w5d835fa486dd3-2-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"4\" ><div class=\"flash_inherit_color panel-widget-style panel-widget-style-for-w5d835fa486dd3-2-0-1\" ><h3 class=\"widget-title\">Quelques d\u00e9finitions<\/h3>\t\t\t<div class=\"textwidget\"><ul>\n<li><strong>Community Manager :<\/strong> Gestionnaire de communaut\u00e9. Personne qui g\u00e8re, pour une entreprise ou une marque, la diffusion d&rsquo;informations sur les r\u00e9seaux sociaux.<\/li>\n<li><strong>R\u00e9seaux Sociaux :<\/strong> Endroit o\u00f9 sont mis en relation des individus et\/ou des soci\u00e9t\u00e9s afin d&rsquo;\u00e9changer des informations. Facebook et Twitter en sont les principaux acteurs. Ils permettent \u00e0 une entit\u00e9 de diffuser l&rsquo;information de mani\u00e8re instantan\u00e9e \u00e0 tous ses contacts. Les contacts sont consid\u00e9r\u00e9s comme une audience qualifi\u00e9e, int\u00e9ress\u00e9e par le discours de la marque ou de l&rsquo;entit\u00e9 qu&rsquo;elle suit.<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":47,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-679","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comp\u00e9tences : Community manager - Trashou.com<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le r\u00f4le essentiel d&#039;un community manager dans la gestion des r\u00e9seaux sociaux et l&#039;interaction avec les utilisateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trashou.com\/index.php\/competences\/community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comp\u00e9tences : Community manager - 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