{"id":675,"date":"2019-08-15T07:59:41","date_gmt":"2019-08-15T05:59:41","guid":{"rendered":"http:\/\/trashou.com\/?page_id=675"},"modified":"2019-09-26T14:20:07","modified_gmt":"2019-09-26T12:20:07","slug":"referencement","status":"publish","type":"page","link":"https:\/\/trashou.com\/index.php\/competences\/referencement\/","title":{"rendered":"Comp\u00e9tences : R\u00e9f\u00e9rencement"},"content":{"rendered":"<div id=\"pl-gb675-69e75d8bdc112\"  class=\"panel-layout\" ><div id=\"pg-gb675-69e75d8bdc112-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb675-69e75d8bdc112-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb675-69e75d8bdc112-0-0-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"0\" ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"700\" src=\"https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700.jpg\" class=\"image wp-image-1000  attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700.jpg 1920w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700-300x109.jpg 300w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700-768x280.jpg 768w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/09\/digital-dreams-1920x700-1024x373.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><div id=\"pg-gb675-69e75d8bdc112-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb675-69e75d8bdc112-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb675-69e75d8bdc112-1-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"1\" ><div id=\"pl-w5d83601092212\"  class=\"panel-layout\" ><div id=\"pg-w5d83601092212-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w5d83601092212-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w5d83601092212-0-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"0\" >\t\t\t<div class=\"textwidget\"><p>Le <strong>r\u00e9f\u00e9rencement<\/strong> permet \u00e0 <strong>votre site internet<\/strong> d&rsquo;\u00eatre <strong>trouv\u00e9 par vos visiteurs potentiels<\/strong> gr\u00e2ce aux <strong>diff\u00e9rents outils de recherche (moteurs et annuaires)<\/strong>.<br \/>\nLe <strong>positionnement<\/strong> est l&rsquo;\u00e9tape du dessus : l&rsquo;objectif est de <strong>faire appara\u00eetre des pages du site \u00e0 la plus haute place du classement des moteurs de recherche<\/strong>, le but ultime \u00e9tant la premi\u00e8re page, voire la premi\u00e8re position !<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pg-w5d83601092212-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w5d83601092212-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w5d83601092212-1-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\" >\t\t\t<div class=\"textwidget\"><p>Il faut, par l&rsquo;utilisation de petites astuces, permettre au site une <strong>meilleure visibilit\u00e9 sur le web<\/strong>, un <strong>meilleur classement<\/strong> dans les <strong>moteurs de recherche<\/strong> pour des <strong>mots-cl\u00e9s sp\u00e9cifiques<\/strong>.<\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-w5d83601092212-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-w5d83601092212-1-1-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"2\" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/trashou.com\/wp-content\/uploads\/2019\/08\/graph-1-1477514-638x449-150x150.jpg\" class=\"image wp-image-676  attachment-thumbnail size-thumbnail\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/trashou.com\/wp-content\/uploads\/2019\/08\/graph-1-1477514-638x449-150x150.jpg 150w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/08\/graph-1-1477514-638x449-300x300.jpg 300w, https:\/\/trashou.com\/wp-content\/uploads\/2019\/08\/graph-1-1477514-638x449-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><div id=\"pg-w5d83601092212-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w5d83601092212-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w5d83601092212-2-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"3\" >\t\t\t<div class=\"textwidget\"><p>J&rsquo;ai \u00e9t\u00e9, durant <strong>pr\u00e8s de 3 ans<\/strong>, le seul r\u00e9f\u00e9renceur chez GLC Webdesign, offrant aux sites qui sont pass\u00e9s entre mes mains des <strong>positions leaders sur leurs mots-cl\u00e9s<\/strong>. Par la suite, j&rsquo;ai pu travailler de concert <strong>avec deux des plus grands r\u00e9f\u00e9renceurs fran\u00e7ais<\/strong> et <strong>am\u00e9liorer mes techniques<\/strong> \u00e0 leurs c\u00f4t\u00e9s.<\/p>\n<p>Cette discipline est <strong>la plus al\u00e9atoire<\/strong> parce que <strong>soumise \u00e0 une concurrence \u00e9norme<\/strong> : le <strong>web dans son int\u00e9gralit\u00e9<\/strong> et ses <strong>millions de pages d\u00e9j\u00e0 index\u00e9es<\/strong>&#8230;<\/p>\n<\/div>\n\t\t<\/div><div id=\"panel-w5d83601092212-2-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"4\" ><div class=\"flash_inherit_color panel-widget-style panel-widget-style-for-w5d83601092212-2-0-1\" ><h3 class=\"widget-title\">Quelques d\u00e9finitions<\/h3>\t\t\t<div class=\"textwidget\"><ul>\n<li><strong>R\u00e9f\u00e9renceur :<\/strong> il est charg\u00e9 de la soumission et du positionnement d&rsquo;un site web sur les outils de recherche les plus populaires du net. Il a une action de conseil au moment du d\u00e9but de l&rsquo;int\u00e9gration d&rsquo;un site afin d&rsquo;optimiser son travail \u00e0 venir.<\/li>\n<li><strong>Annuaire :<\/strong> Un annuaire n&rsquo;indexe pas des pages mais un site complet. Les sites inscrits dans les annuaires sont pr\u00e9alablement visit\u00e9s et r\u00e9f\u00e9renc\u00e9s manuellement par des netsurfeurs qui les placent &#8211; ou non, dans des cat\u00e9gories pertinentes. Les annuaires ne parcourent donc pas le web \u00e0 la mani\u00e8re des robots des moteurs de recherche. Le classement des listes se fait par ordre alphab\u00e9tique. Exemple d&rsquo;annuaires : Yahoo, Pages Jaunes&#8230;<\/li>\n<li><strong>Moteur de recherche :<\/strong> Un moteur de recherche est une immense base de donn\u00e9es qui indexe des pages Web et non pas des sites. Il analyse les sites et r\u00e9f\u00e9rence chacune de leurs pages en tenant compte des informations qu&rsquo;il trouve dans le texte ou dans des zones sp\u00e9ciales cr\u00e9\u00e9es \u00e0 son intention. Exemple de moteurs : Google, Bing, DuckDuckGo&#8230;<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":47,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-675","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comp\u00e9tences : R\u00e9f\u00e9rencement - Trashou.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trashou.com\/index.php\/competences\/referencement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comp\u00e9tences : R\u00e9f\u00e9rencement - 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